Keep A Breast Foundation

I came across an ad in the January 2010 issue of AP (Alternative Press) magazine for this non-profit breast cancer organization called "Keep A Breast Foundation." The thing that struck me at first was their logo, which is made of two heart shapes, but one is inverted to give the impression of breasts:

I ventured onto their website and discovered that they rely heavily on the arts to spread their message. This page shows various art auctions they have held to raise funds. The current one on display is of plaster casts made of actual busts, decorated by different well-known artists. Really cool and innovative!

Oh, and their merchandise is pretty cool too. :)