Apr 27, 2010

Ads/Specialty Item In Progress

I'm trying to incorporate famous movie quotes in both ads to make them cohesive, but I'm not sure if it's working/flowing well enough in this one:

As for the second ad, I'm planning on making it mainly typographic with the quotes highlighted in a different color. Some examples of the copy I might use:

One question: do you feel lucky? If you even consider going elsewhere, fuh-get about it! Come up and see us sometime and we'll be sure to make your day.

Life is like a box of chocolates, and at Movies Worth Seeing you can never be sure what you're going to get. We have the stuff that dreams are made of, which is sure to make your day. So we have one question: do you feel lucky? Do ya?

It's a far, far better thing you can do by coming to Movies Worth Seeing and avoiding the horror, the horror! of an unending search for your favorites. Come up and see us sometime and we'll be sure to make your day.


Apr 15, 2010

Specialty Item/Ads: Thoughts

For my specialty item/advertisement I may actually offer two items: a pair of novelty 3-D glasses, and a "genre selector" in the fashion of a game spinner, shaped like a film reel. The reel would have some different genres written in the "holes" and have a spinning arrow in the center. The copy for this ad might say something like "Can't decide? Let us help." or "Favorite genre? You'll find it here." We have to create 2 full-page ads for this project. The main focus is creating a cohesive and interesting ad campaign including the specialty item(s).

These are some ads I've come across so far that I found inspiring:

What better way to keep your priorities in line?

The ugly truth.

Swedish fish: A friend you can eat.

This reminds me of something Banksy would do.

I love the idea of "repurposing" stills from old shows and adding a modern touch.

Apr 5, 2010

Mailer Preview

I decided to go with the desktop calendar idea, hoping that it would save me some time/work, but I was wrong. haha

I'm still frantically working on finishing it, but here is a preview of some of the pages from my self-mailer: