Oct 31, 2010


It's getting down to the wire, but I'm trying to not get too stressed out. I'm nearing the home stretch on this project, the bottle is basically all done so the main thing I'm trying to complete is the box. Here is what I'm going with for the box design:

This is the front of the box with the diecut circle in the center of the record revealing the label of the bottle

The record image is going to stretch over onto the side panels, adding visual interest and giving it more of a 3-dimensional feel. For the back I'm thinking a really simple type treatment and incorporating another photo of a stack of records.

I'm almost there, wish me luck!

Oct 29, 2010

Fonts fonts fonty fonts

Just wanted to post some font sites that I found during my internet travels lately.

Free Font Sites:

Stereo Type

Font Squirrel

Just My Type

Type Porn – 20 websites for font, letter and symbol enthusiasts (lists more pay & free sites)

This font reminded me of the "font babies" exercise that we did in class: Fusion

Many examples just like our illustrated type project: Hand Made Font

Re-Working the Label

I searched through some more fonts trying to find something more appropriate. I really liked this one called "Wild Ride." I think it still says "retro" and "fun" without being too over-the-top. I also tried a couple different colors and one without the extra half-circle details.


Oct 28, 2010

Wine Label -- Roadblock!

Argh, I need help on this. I'm trying to go for a vintage look, obviously, on the label for my bottle, but not sure if I'm beating a dead horse or if this actually looks ok. Any suggestions?


Oct 24, 2010

Wine Bottle Construction: Part 1

Starting on the actual construction now. This was taken in the parking garage of my apartment building.

Oct 23, 2010


I was watching Hulu tonight and saw this ad at the end of my video. It's an obvious reference to none other than Saul Bass, one of my fav designers. Here's his website as a refresher. :)

Oct 21, 2010

B Side Bottle Design

These are digital mock-ups of how I want the bottle to look once I apply the varnish. I now have to decide between horizontal or vertical strips. I still want the label to be circular, as the box will have a die-cut in the front revealing the label beneath, but I'm still formulating the design of the label itself.


Oct 19, 2010

Sugar Skull Maker Completed!

I uploaded it to this swf hosting site and unfortunately it didn't upload the background music, but this is my completed e-greeting:

Oct 16, 2010

Write a Bike

Taking bike customization to a whole new level!

Write a Bike

Ok, so they're not actually in production, but they're still awesome!

Oct 14, 2010

Still Working...

Getting closer to being done with my e-greeting! Click on the skull to see my progress:

B Side History & Creative Brief (in progress)


Don & Sons started in 1895 with Samuele Sebastiani, an Italian immigrant to America who eventually earned enough money to buy land and started his own winery. As Samuele's family grew, so did the company. 3 generations down the line, Don & Sons is now run by Don Sebastiani, Samuele's grandson, and his own sons Donny and August. Don & Sons has expanded and experimented with various varietals and concepts for creating and marketing wines.

The Don & Sons Winemaking Process

At Don Sebastiani & Sons, we strive to produce quality wine at an approachable price, regardless of the outcome of a particular growing season. Our winemaker Greg Kitchens works to create great wines that our customers identify as a reliable purchase. Kitchens has developed a distinctive character for each one of our brands. Each wine's individual profile evolves with changes in established vineyard relationships, available fruit and flavor trends in the industry. Our winemaking approach at Don Sebastiani & Sons is to consistently create noteworthy wines in a style which is recognizably our own.

About the wine:

The 2007 vintage of our B Side Cabernet Sauvignon shows excellent fruit and balance without sacrificing tannin, backbone, and potential for aging. A blend of two different Napa benchland vineyards, this dark, garnet red Cabernet opens with wild strawberry and boysenberry aromas, a touch of caramelized oak, bittersweet chocolate, and hints of charcoal from the rich and multifaceted Napa Valley soils. It is textbook Napa Cab on the palate, with an essence of black current and dark red raspberry contrasting with firm structure and dusty tannins on the finish. Aged for over two years on French oak, this wine has both the fruit necessary for immediate enjoyment, and the balance and depth to improve with age.

B Side Cabernet Sauvignon tells the story of the flip-side of Napa Valley. Nestled in rural areas and rolling hills along the eastern edge of the Valley, these vineyards are just a few miles from the glamorous, high-priced wineries featured along Highway 29. The eastern side of Napa Valley includes areas such as Pope Valley, Chiles Valley, Wooden Valley, Stags Leap District and lower Calistoga. Vines in these areas are grown in thin volcanic soils, which yield smaller, more concentrated fruit, producing Bordeaux-style Cabernet Sauvignons with classic berry and cassis flavors.

Creative Objectives:

B Side Wine is marketed as coming from the "B Side" of Napa Valley, a departure from the "grandiose chateaux of Highway 29." The labeling is simple, having a photo of tape from a cassette in a crumpled pile on the front. The brand makes many references to music, as a B Side is usually the reverse of a cassette or record, or an alternative to the original. This wine is described as "rare and unconventional," a gem that lucky passers-by may stumble upon.

In my re-design of this product, I will strive to push the music aspect further. The packaging is going to refer to the days of vinyl records, which are (these days) considered rare and unconventional, a specialty. The bottle itself will mimic the texture of a vinyl record while the label on the front of the bottle will be circular and also resemble the label one would see on the face of a vinyl record. The box will be rectangular with a die-cut circle in front, revealing the label of the bottle inside.

Oct 12, 2010

E-Greeting : Finally in Flash

Today I finally started taking the artwork into Flash! I've uploaded what I have so far here so you can click around and test it out:

Dia de los Muertos Sugar Skull Maker!

Thoughts on Wine Bottle Design

One concept I'm feeling strongly about right now is using perhaps a clear varnish or similar treatment to either the label or the entire bottle to create a textural effect mimicking that of a vinyl record. Basically I would make vertical (or maybe horizontal) "pinstripes" of clear varnish(?) on top of the black bottle or black paper to create this effect. Here are a couple similar examples of what I'm thinking:

Ventania Malbec


B Side Label

These are photos of the current B Side wine bottle & packaging.

B Sides are rare, unconventional, often less marketed releases. They are produced from the reverse, or sharply contrasted side of old-school music albums and renowned wine regions. Stylistically these releases are a departure from the status quo, often preferred by those "in-the-know," and the few lucky enough to stumble across them.

For this release, we leave the grandiose chateaux of Highway 29 behind and head east into the hills of the B Side of Napa Valley, to experience a refined, Bordeaux style Cabernet Sauvignon.

Oct 10, 2010


So I realized that one place where I seem to do a lot of my designing is actually at my job. I am usually able to go there after hours when I need to print & mount my projects, which is extremely helpful. We have all the facilities I need so I can design, print & mount all in one location. :)

Here is a photo of my workspace:


Oct 7, 2010

B Side Logo Design

Still in the working stage of my logo design for B Side Wine. These are a couple ideas I came up with in class earlier today. I may completely scrap these, I'm still not quite sure what direction I want to take it besides going with the whole "vinyl" aspect. The one on the right is more of an abstraction of the rings on a record, while the logo on the left is more literal. Also, what is it with me and black & white?? I may have to add a splash or two of color in there. :P

E-greeting Progress

Working on the background for my stage now. :)

Oct 5, 2010

Paint the Stars

I came across this site while surfing and I absolutely love the layout:

Eating Well Cover

This is still a work in progress. I may end up changing the photo (at least editing it a little) or the colors/placement of the text and masthead. Oh, and a last-minute decision was to tweak the name of the magazine itself. I think it's more intriguing and even challenging to the viewer, while "Eating Well" seemed kind of dated and exclusive to people who may already live a healthy lifestyle. By changing the name just slightly, the magazine gives the viewer a straight, to-the-point message (or instruction) to do simply that: eat well.