Poster from Methane Studios
Web ad
Scoutmob website
Sep 12, 2010
Current Design Trends
The most prominent trend I've noticed in design right now is the wide use of vintage-inspired imagery & type. Old patterns (wallpaper-esque), distressed textures, block or hand-rendered type, very graphic/stylized images & large solid blocks of colors. I think "70s" for the most part when I see things of this nature.
Poster from Methane Studios
Web ad
Scoutmob website
Poster from Methane Studios
Web ad
Scoutmob website
AlphabetPhotography.com
Someone's making hella money off this stuff! Check it out, I made my name:
Alphabetphotography.com
Alphabetphotography.com
Sep 11, 2010
Water Bobble
I found out about this through a book by TheDieLine.com. It's this really cool water bottle called Bobble that filters as you drink. They're decently priced & well designed (including their website), which is an added plus! I think I might pick one up soon! :)
Sep 9, 2010
Illustrative Type Teaser
I was going to spell "Make Art" but I haven't completed all the letters yet. :P
Good & Bad design
The Bad
If you're going to use a shadow, at least try to make it look real...
Hansen's Cane Soda, a la my previous post.
Thank goodness they changed it!
• While actually searching for "bad graphic design" on Google, I saw a link to this Graphic Design group in New Hope, PA called BadCat Design. I wanted to check it out as I'm considering moving to or near Philly when I'm done here at GSU. Anyway, immediately upon opening their website I was turned off completely. Their logo in itself is horrible, and the site layout says "SNOOZE."
The Good
IZZE sparkling fruit juices. Delicious and eye-catching!
• The Coathangers' website is pretty fun, and easy to navigate. I love the colorful, DIY look.
Sep 7, 2010
Illustrative Alphabet
On the hunt for inspiration, I've come across these alphabets that I thought were interesting or unique.
Driftwood
Flour
Burger Time!
Matches
Jasper Johns
Driftwood
Flour
Burger Time!
Matches
Jasper Johns
Sep 3, 2010
Gmail Priority Inbox Animation
I love the simple artwork in this animation. It has a sketchy/hand-drawn look to it, but I'm sure it was probably created on a computer.
Sep 1, 2010
EatingWell Magazine Re-design : Creative Brief
From their website:
EatingWell Magazine is a tool designed to guide people passionate about eating more healthfully and joyfully in times when nutrition guidelines are ever-changing and when food is at the center of society-wide controversy and health concerns.
EatingWell has a 20-year reputation for delivering cutting-edge, authoritative, science-based nutrition articles and delicious recipes that represent a fusion of good taste and good health.
Our Mission
The EatingWell mission is to provide the inspiration and information people need to make healthy eating a way of life. We accomplish this in four ways:
* We deliver delicious, easy recipes that meet stringent guidelines for taste, nutrition and dependability, recipes easily replicated by home cooks.
* We report on the latest news on nutrition and health, providing practical, science-based answers consumers are looking for.
* We examine the connections between food, its origins and its impact on communities.
* We encourage people to make informed, mindful decisions about how they eat and to celebrate the joys of food.
Research & Goals for Re-designing EatingWell Magazine
EatingWell seems predominantly geared toward an audience consisting of mature women and women with families. I want to reposition EatingWell to appeal to a wider range of consumers (younger people aged 20s-30s, men, single dads...) by re-vamping the layout design, masthead, and content, as well as making the connection between digital and print content more apparent and accessible.
EatingWell Magazine is 8.5x11" (letter) in size, about 90 pages, full color and saddle-stitched. The layout mostly consists of 2 standard grids: half-page vertical and 3-column. I aim to break up the static rigidity of this grid system and incorporate more fluidity by using more graphics within the layouts and innovative type treatments. Most all pages with main copy text view as black type on white backgrounds, which I intend to refresh by utilizing different color scheme(s). As a whole it is very type- and photo-heavy in its design and requires a more spacious layout to give the reader's eye a break every few pages. As well I propose to incorporate more illustrations and abstract graphics to balance the heavy use of photography.
Content-wise, EatingWell focuses on recipes pertaining to different lifestyles and how various foods can affect one's health. My goal is to add content that appeals to younger, more diverse readers. One article concept is "Eating Healthy on the Road" and would relate to touring bands and how to stay healthy while road-tripping. EatingWell has an abundant online resource and backlog of articles and recipes, which needs to be made more apparent to its readers. EatingWell.com has a user account area which allows users to bookmark recipes & also has a menu planner feature which calculates your daily calories, fat, carbs & sodium, creates shopping lists, and has a BMI calculator, calorie & weight tracker, and journal. This information should be more readily-available to readers in the age of iPhones where most consumers get their information on-the-go.
EatingWell Magazine is a tool designed to guide people passionate about eating more healthfully and joyfully in times when nutrition guidelines are ever-changing and when food is at the center of society-wide controversy and health concerns.
EatingWell has a 20-year reputation for delivering cutting-edge, authoritative, science-based nutrition articles and delicious recipes that represent a fusion of good taste and good health.
Our Mission
The EatingWell mission is to provide the inspiration and information people need to make healthy eating a way of life. We accomplish this in four ways:
* We deliver delicious, easy recipes that meet stringent guidelines for taste, nutrition and dependability, recipes easily replicated by home cooks.
* We report on the latest news on nutrition and health, providing practical, science-based answers consumers are looking for.
* We examine the connections between food, its origins and its impact on communities.
* We encourage people to make informed, mindful decisions about how they eat and to celebrate the joys of food.
Research & Goals for Re-designing EatingWell Magazine
EatingWell seems predominantly geared toward an audience consisting of mature women and women with families. I want to reposition EatingWell to appeal to a wider range of consumers (younger people aged 20s-30s, men, single dads...) by re-vamping the layout design, masthead, and content, as well as making the connection between digital and print content more apparent and accessible.
EatingWell Magazine is 8.5x11" (letter) in size, about 90 pages, full color and saddle-stitched. The layout mostly consists of 2 standard grids: half-page vertical and 3-column. I aim to break up the static rigidity of this grid system and incorporate more fluidity by using more graphics within the layouts and innovative type treatments. Most all pages with main copy text view as black type on white backgrounds, which I intend to refresh by utilizing different color scheme(s). As a whole it is very type- and photo-heavy in its design and requires a more spacious layout to give the reader's eye a break every few pages. As well I propose to incorporate more illustrations and abstract graphics to balance the heavy use of photography.
Content-wise, EatingWell focuses on recipes pertaining to different lifestyles and how various foods can affect one's health. My goal is to add content that appeals to younger, more diverse readers. One article concept is "Eating Healthy on the Road" and would relate to touring bands and how to stay healthy while road-tripping. EatingWell has an abundant online resource and backlog of articles and recipes, which needs to be made more apparent to its readers. EatingWell.com has a user account area which allows users to bookmark recipes & also has a menu planner feature which calculates your daily calories, fat, carbs & sodium, creates shopping lists, and has a BMI calculator, calorie & weight tracker, and journal. This information should be more readily-available to readers in the age of iPhones where most consumers get their information on-the-go.
EatingWell.com
Hansen's got a facelift
Every time I saw them, I always thought that the Hansen's cans looked terrible as far as their design went. Well it looks like they updated their look a little bit, finally!
Old
New
I haven't seen the updated "diet" cans yet. Hopefully they made a more noticeable distinction between the regular and diet. I remember purchasing a pack one time and not realizing that I picked up diet because the packaging looked so similar. Blech!
New
I haven't seen the updated "diet" cans yet. Hopefully they made a more noticeable distinction between the regular and diet. I remember purchasing a pack one time and not realizing that I picked up diet because the packaging looked so similar. Blech!
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